1. Exhibit concepts in the form of exhibit projects are submitted under the terms of the Creative Commons Attribution 3.0 license.  This license entitles concept developers (“participants”) to attribution ONLY.  The participants have no other rights, financial or artistic, in any implementations or derivative works based on their concepts.

2. The license belongs to the members of the project group as named on the project’s home page on the Website.  It is the responsibility of the project owner to ensure that the listed names are accurate. 

3. If the depiction of an idea includes trademarked text, images, or Second Life objects,
a. The participant who posts or uses those trademarked products bears full responsibility for their legal display and use.  This participant also bears responsibility for clearly designating that trademark so it is not misused by other participants.
b. Any entity seeking to create a derivative work based on that idea must either negotiate usage with the trademark holder or substitute the trademarked component with another product.

4. Derivative works based on exhibit concepts need to include attribution to all those who contributed to the exhibit project (as listed on the project’s home page) and to The Tech Museum of Innovation.

Examples

(1) Who gets attribution

Ann proposes a project on the website about image manipulation.  Three people, Mark, Leslie, and John join Ann’s project, but John never officially signs up on the website—he only helps from Second Life. A museum seeks to produce an exhibit based on this idea.  The museum must credit Ann, Mark, and Leslie, but is not required to credit John, since his name is not available to them on the project team site.

Bottom line: make sure you officially join the project team on the website when you are working on a project if you want recognition!


(2) Protecting prior work

Ann proposes a project on the website about image manipulation.  On the website, she includes a sample image from her photography portfolio, which is trademarked.  However, she does not mark that image as licensed in any way.  Someone else makes a copy of that image and uses it in his own exhibit about digital video.  Ann complains, but has no recourse.

Bottom line: clearly tag all trademarked images, text, logos, or Second Life property if it cannot legally be used or modified by others.  Better yet, do not use such properties so you don’t run into this problem.

(3) Legally appropriated content

Ann’s project team is hard at work.  On Second Life, her project team purchases a virtual camera from a third party vendor to integrate into their prototype.  The third party vendor does not grant Ann’s group full privileges to modify, copy, and transfer the camera.  Ann’s group must adhere to the vendor’s stipulations in use of the camera.  The vendor does not need to be credited as a project team member unless he or she joins the project team.  

(4) Licensing Derivative Works

A museum sees Ann’s project, and would like to build a real-world version of it.  The museum must give attribution to all people on Ann’s project website as well as to The Tech.  The museum notes that Ann’s project includes two trademarked elements: an image of Ann’s, and a virtual camera.  The museum can only use these two elements with express permission from the owners of those elements.  The museum may substitute other comparable elements for the trademarked ones at will.