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Judging Criteria

by Jessica Gomula — last modified 2008-03-25 08:18

To be a "winner," an exhibit should meet the following four criteria:

  1. Does this project have a presence as a project both on the website and in Second Life?
  2. How does this project relate to the core theme of the role of technology in art, film, or music?
    • Technology is a key component of this exhibit. It is user responsive through the use of live video capture, and the processing of that live video to create color separations, which are then projected back onto the fabric panels to create the visuals for the project. Video itself is a distinct media of artistic creation and expression; live video manipulation is a newer, but vibrant, part of the artistic community (as seen through VJ-ing). Art which responds to or acknowledges the viewer's presence as another newer, but significant, artistic movement.
  3. How does this project tie back to an educational "core principle" about art, film, or music?
    • Visual arts rely upon the understanding of color theory in order to create a wide variety of media - paintings, stained glass, prints, and projected lights all use color mixing by artists. Additive color theory is a necessary core principle for all artists who work with projected images (such as those who create the visual effects in rock concerts or theatre performances) and all artists who work with digital imagery (as an understanding of how the screen image will be translated into a printed image is fundamental). Color theory is a science that continues to be refined and developed. Use of color separated re-projection of the video imagery visually "disassembles" the image for the viewer, allowing them to see what is happening all-at-once in the full color image.
  4. How does this project relate to the theme of the "spirit of silicon valley"?
    • The very criteria for the project, that it is both in real life and virtual life and online (right here and in SL) embodies the spirit of technological invention and exploration. San Jose specifically has a history of projected artworks in public spaces (see ZeroOne San Jose artworks for numerous examples).
    • Additive color theory, as exemplified through the capture and re-projection of color separated imagery of the viewer, is the foundation for television and other computer display devices. Since the early twentieth century, Silicon Valley has been the hub of a vibrant, growing electronics industry, which began through experimentation and innovation in the field of television (among others). Stanford University, has played a major role in the evolution of this area. Many Silicon Valley companies continue to contribute to the development of this field, such as Silicon Graphics and Silicon Image.
    • Subtractive Color Theory, as exemplified through the 4 color separation image stored on the viewer's badge (taken from the live video feed), directly ties to the Spirit of Silicon Valley, since it was here that Hewlett-Packard developed the first inkjet printer, which is very likely what the viewer would be printing the image on at home. Additionally, Xerox's Palo Alto Research Center (PARC) played a pivotal role in developing the laser printer.

supported by a grant from the Gordon and Betty Moore Foundation icon Gordon and Betty Moore Foundation.